The platform is rolling out a new feature that enables them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This step comes as the company disclosed that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global rollout. This shift aligns with a increase in content created by AI, fueled by new AI video creators.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for poor-quality, factory-style content that is typically absurd or bizarre.
Based on user feedback that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we want to offer the community the ability to increase or decrease of that, depending on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its app identified as AI-generated. Overall, more than 100 million media items are added to the app daily, making AI content a limited part of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the amount of AI-generated videos they watch by opening the content preference feature in the app and choosing AI-made media. Further subjects that can already be adjusted under the filter cover politics, style, beauty, and movement.
AI Disclosure Rules
Its rules require creators to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an artificially created watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for experts and groups to develop informative material about using AI responsibly. This program will assist charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, amid discussion over plans to make redundant a large number of safety staff in the UK. It is planning to cut hundreds of positions in its user protection division in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive explained that human moderation would continue to be important, but AI can safeguard staff by removing the most harmful content before it is viewed by humans. TikTok reported a significant reduction in explicit and harmful content seen by human moderators over the past year due to the use of its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
